Tag Archives: shopping

GQ Full Of ‘GLEE’: Sexing Up Teens

21 Oct

Oops!, pouty teen girls draped on school lockers did it again. That is, made ya double take with fascinated (or –ingly faux) shock, and then stare blatantly. Parents groups are going bonkers and for the Parents Television Council, GQ’s November photo spread “borders on pedophilia” by sexing up the teen characters (played by Lea Michele and Dianna Argon, both 24, and for which Aragon somewhat ramblingly apologizes) of the hit high school TV show ‘Glee’. A show about an underdog clique. Huh. For those unfamiliar with the show, these images are absolutely not truth in advertising. Furthermore, as if illustrating how conflicted and split our culture’s views of sexuality (and girls, and youth) are, the day after the cover was announced, People’s reader poll was a close shave at 51-49% Yes the photos are too racy.

But all this hoo-ha isn’t as much about a men’s fashion mag (GQ: Look sharp, Live smart) sexualizing female youth (‘Glee’ male co-star Cory Monteith is fully clothed, with his hands on his co-stars’ booties) in a medium readily accessible to impressionable children’s eyes and minds — it’s predominantly a really, really great press stunt to sell more GQ mags at the expense of sexualizing female youth and warping impressionable minds of future loyal readers.

If this was really about borderline pedophilia, where was the outrage over actual teenaged Taylor Lautner’s (confusing because like Michele and Aragon, he’s of age at 18) bemused but non-patronizing profile and spread this summer pimping sartorial porn ($625 button downs and $745 six-pack-hugging T-shirts, and jeans that have such difficulty staying buttoned, apparently the wearer would be wise to lay down on a bed topless to do so)? Ever since I was an impressionable child under the 18-end of GQ’s 18-49 year old demographic, my vague sense of GQ was that it was a men’s fashion magazine with eh-so-what metro sexual (just not labeled that then) if not biblically strongly homoerotic leanings. To both, so what? If I equally vaguely recall feeling that it was cool guys had a mag that told them how to rag fashionably (if a bit staidly back in the day), I do clearly remember semi-gloating that its great looking glossiness would never evoke emotion (precisely because of its staid airs and implied correct rules of dressing) as much as the pervasive women’s pubs that did the same thing (albeit with a lot more pink lipstick) — and isn’t that how we buy something/-one?, via emotional impulse/response?

So is this new fangled trend all the kids are doing now of selling things with sex going to irrevocably warp their minds and provoke the ire of sexist terrorists the world over? I say: probably, because if it ain’t broke… The one thing I’d like to see change is our culture’s attitude that a young girl/woman’s sexuality needs more lamblike protecting than that of our young boys/men’s minds, attitudes, and actual sexuality (Mary Kay Letourneau/Debra Lafave much, anyone?).

How does the GQ sexed up images of styled-as-under-aged girls in an adult men’s magazine make you feel? Will you let your young son or daughter look at it? Why or how is the sexualization of young girls/women worse than that of their male counterparts?  — PopSmarts

Image: Terry Richardson/GQ

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (popsmartszen@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmartsZen™. All rights reserved.

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No SALE! Advertiser’s Mixed Message…Confusing

7 Jul

Humor me on this one. This is all about my own confusion, so it may be more obtuse a read for you than I intend. By the end, maybe you can help me.

I recently received from a major retailer, another in a daily conga line of email blasts seeking to separate me from my money. OK I admit it!, I have a newborn baby soft spot for designer bags, but in this economy just staring at images of pretty things I want but don’t need has had a positively soothing effect on my consumer psyche (and not spending money irresponsibly always makes me feel warm and fuzzily kumbaya, if only with my balance sheet and myself). So it’s like a junkie fixing with methadone. But, it works for me. Then, this HORROR! I froze in my tracks like a deer in headlights and stared at this advertisement…but not at the bag for sale.

Are you being serious, high-end-retailer-hawking-Marc-Jacobs ad agency? What exactly is this picture saying? This bag is large and heavy enough to hold all your old weighty emotional junk in your trunk? Fashion Slave Stooped From Shouldering Weight of Designer Guilt? And really, what is with that pseudo-religious imagery supposed to be suggesting? Ever the optimist (not to mention foodie), I hoped against all hope that there was a tube of SPF 100 and a delish sammy in there for that poor girl – but realistically, I doubted there was much more than reams of shape-giving tissue paper — and yet, her burdened stance. Still, I found that I was obsessed with the need for meaning…to make sense of this tragedy. What could be in that bag that was so heavy it was weighing this poor pale girl down, straining her abs, and messing up her hair so? Consumer debt? Anorexia? The burden of carrying a bag and chain that was relatively bigger than her frame on her inevitable way to a chiropractor? This is all hypnotizing me to buy the bag, the MJ lifestyle — how? I found, after years of marketing to others, and my own advertising-to-consumer deep conditioning, that…I wanted to be sold on beauty. Whether the ad agency was or not, I am being quite serious here: I was genuinely surprised by my reaction, my conditioning.

Searching for Meaning in All the Wrong Places

This strange advertising image succeeded hands down by making me: 1) stare at it long and hard. I didn’t Delete the mail immediately (eyeball time every advertiser drools for); 2) it made a dyed-in-the-wool bag maven stop and examine the message (and needs the image was supposed to appeal to) much deeper than I normally would have if it were just a pretty bag (ah ha!, reverse desire psychology, dang it); and 3) it made me actually click to see if the pricing of the bag mirrored a Boho chic, downsizing-for-your-own-good visual message (I was really stretching for meaning here…but not really, given this retailer’s average pricing).

In this down economy where everyone is a bit more cautious of how they spend their hard-earned money, have any extra-creative, out-of-the-box images made you stop and think? What did these ads make you feel, or inspire in you to do? Have you experienced a “reverse expectation” to an image or ad that made you stop and stare at (much less write a column about) it, thinking…thinking… I’m still trying to figure out exactly what emotions this oddball ad tapped into in me – help a sister out.

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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