Tag Archives: mommy

Forever 21, Always Influencing Pregnant Teens

15 Jul

Forever 21, the hugely popular clothing retailer that sells hip and trendy inexpensive clothing to teens and young women, denies it is making a controversial statement about teen pregnancy by opening Love 21, a maternity shop for young girls. The line is sold currently in the five states with the highest teen pregnancy rates, and soon to open in Nevada, which ranks number one. But this coincidence is not a marketing strategy to target susceptible teens by the influential youth market retailer, its representatives claim.

[I heard this story immediately the day after Levi Johnston and Bristol Palin announced their engagement. I might be extra suspicious about everything teen pregnancy.]

The U.S. has the highest teen pregnancy rates in the world. Young women who get pregnant under the age of 20 tend to drop out of school never to return to finish, and be and remain single parents.

Young girls state that they’re smart and know “it’s not good” to become a teenage parent. Think of yourself at 17. Now imagine a TV camera on you while a reporter asks you what you think of teen pregnancy. Really, Forever 21? A debatable message at best dressed in hip, cheap clothes to impressionable youth, made worse by taking their money to deliver it.

What do you think? Is Forever 21 sanctioning or otherwise encouraging teen pregnancies by targeting maternity clothes for young girls and women? If you have any purchase influence over the girls in your life, will you go or continue to buy from Forever 21?

Image: Advertising Agency: BVK, Milwauukee, USA, Dec.2007

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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Identity Crisis of a Lifetime (TV)

29 Jun

HOW “REALISTIC” IS THE PORTRAYAL OF WOMEN IN MEDIA?

Comedian/actor Tracy Morgan recently rolled his eyes and pithily called Lifetime Television “Man-bashing TV.” But now — awww! — our little girlie TV network is growing up! Lifetime grew out of her training bra (the notoriously sappy woman-as-victim-cum-redeemer Harlequinesque movies starring faded but still recognizable glamorzillas of evening serials), and is now swinging her Spanx-clad hips to the “realities” of Project Runway and Tori & Dean. The programmers at the Lifetime network are trying to attract a more hip and youthful female viewer — one who likes her designer dresses and the woes of celebrity mommyhood as much as her heroine’s redemption via the stalker’s/rapist’s/killer’s comeuppance in Act 3. Fine.

HAPPY MEDIUM

Why are women — at their “own” network, no less — portrayed as either victims or fluff heads? Are we more acceptable as cartoon characters? I’m all about a happy medium like Drop Dead Diva — a series about a smart, “real-woman” attorney who wakes up in the hospital inhabited/fueled by a recently deceased, body-swapped super model. Sounds eye-rolling, but I actually find that the tribulations of a formerly frumpy, intellegent woman learning to work her inner supermodel cleverly spotlights some real issues. Heavy hitters like Rosie O’Donnell, Paula Abdul, and the Bachelor’s Jake Pavela have made guest appearances, and the show (now in Season 2) co-stars Margeret Cho. Take a look.

FULL-ON GIRL POWER

Meanwhile, in feature film land, Danish filmmaker Niels Arden Oplev recently spoke Charlie Rose (that oasis of intellegent interview shows) about the challenges of making his abuse-victim-as-heroine film The Girl With the Dragon Tattoo (based on the wildly popular Steig Larsson book). He talked about how rewarding it was to see women in the screening audiences hoot and holler in a seeming battle cry of strong identification with the repeatedly abused central female character and her bold, never-ending self-preservation and strength. Oplev said he’d intended to make a Swedish Silence of the Lambs or a La Femme Nikita (two of my all-time feminist faves), and I’d say he succeeded. Other films in this spirit include the original Alien and Long Kiss Goodnight, the identity-crisis allegory starring Geena Davis (founder of the Geena Davis Institute on Gender in Media). Check out these flicks again with fresh eyes — there’s definitely something more to these characters than sheer ass-kicking.

IDENTIFYING INSPIRATION

Despite the fact that my progressive caveman hubster scoffs at such movies as being “unrealistic” (uh, because the James Bond or Mission Impossible films are totally rooted in reality?), I stay inspired, empowered and fresh when I expose myself to films where I know the physical prowess of the heroine is usually just a visual medium’s analogy of her strength of character and mental toughness — which, in my experience of many real women out there, IS realistic! The female intelligence, emotional resilience, wily self-preservation, savvy know-how, and inspiring balancing acts featured in these films are spiritually renewing for me. They tickle my third chakra and remind me to celebrate these qualities within myself, and that I can BE and want more.

Share with me how media portrayals of girls and women make you feel. Have you ever been made to identify with an abuse victim, a fashion slave, a perfectionist mommy, fat and ugly, or some other extreme and unrelalistic caricature? What identifying media or pop culture moments have shaped, changed, or mirrored you, and have stayed with you to this day?

Image: abcpoet

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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