Tag Archives: marketing

Saving Face: Funny Girl, Strange Mug, True Beauty

4 Jan

Sometimes even a road-tested, time-proven doyenne like Barbra Streisand can finally see her own beauty only in a rear view mirror. Despite whatever your may feel about Ms. Streisand’s visage, at age 68, the self-admitted insecure-about-her-looks star has finally come to see herself as “quite beautiful as a young woman.” The only critic’s voice that counts.

The star of “Funny Girl” warred with her own insecurities about her unconventional looks growing up (when blondes (and “blonde” obsession) not only ruled, but were The Rule, no matter how coloring mismatched and horrible it actually made them look) in a time when the standard of beauty was even narrower than today.

Babs told Britain’s OK! magazine, “Recently, doing DVDs, I’ve had to look at myself in old movies or on album covers… I thought, I really looked good there. Why didn’t I know that then?

“But I do have a strange face. It changes so much from angle to angle. Sometimes I think I really did look quite beautiful and a lot of times I looked really bad. It’s a shame. But I’m not going to cry over it. I’m trying to be in the moment, I’m enjoying my life.”

So if you feel like an outcast, too fat or flat, too short or tall, too 2-D or big nosed, wrong hair-textured, or…otherwise not neatly slipping inside the skinny bitch lines of today’s beauty standard, take heed in the wisdom of TIME and space exemplified by a successful, actually beau coup talented, real life Diva like Barbra Streisand. Don’t waste time!, realize now that you — in all your weird, gawky and terrible beauty — are today as beautiful as you ever were and were meant to be. Get over it to share it, flaunt it and take a saucy smelling bubble bath in it, darlin’. YOU ARE GORGEOUS. — PopSmartsZen

Thank you.

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Kanye West, Obsession of the Heart

19 Sep

Can looks literally kill? Not sure why it’s been on my mind so long, but when I heard Kanye West is still blaming himself for his mother Donda’s 2007 death (from heart disease and plastic surgery complications), I realized I wasn’t the only one stewing on this troubling incident. The most troubling part for me is his hypothesis that if he hadn’t moved (“…even from New York…”), and his mother hadn’t followed him, to perfection, beauty-obsessed L.A., then his mother would most likely be alive today. Who can ever know about that, but the power of perfect beauty-obsession culture to motivate is for dang sure. Why would a woman — a 58 year old doctor and noted scholar — who presumably had it going on, was educated and life experienced, and had everything to live for, take her life into her own elective hands when her career and livelihood didn’t directly benefit from her looks? How deeply does self-hatred, even of the successful and self-made, run? PopSmarts ain’t professing to know fake lash blinking thing about Ms. West or her psychology, I’m just saying: skin deep can run straight to the heart.

Image: Vince Bucci, Getty Images

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© 2010 Simone da Rosa and PopSmartsZen™. All rights reserved.

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Lady Gaga: Meat Me Half Way

14 Sep

It wasn’t enough she got flack for wearing a bikini made of red meat for a Japanese photo shoot, so Lady Gaga beefed up her costumicktry at the MTV VMA’s receiving her award in a full red meat dress with a steak hat balanced on her marketing brainiac noggin. This animal-lover was furious with the gratuitous display of animal butchery by the megashiny pop star, but still had room to be confused by her speech: “I promised that if I won this award (sniff sniff!), I would announce the name of my new song.” One mystery still unsolved, and now this. We’re supposed to pay homage with an award to be rewarded by her “sneak peaking” her new song’s name that we inevitably will buy and download by the party yacht-full anyway? Lady Gaga makes me stop think and question things, all right.

Image: Vogue Hommes Japan

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All in the Dysfuctional Family

12 Aug

Three decades ago, All in the Family started the controversy ball rolling by featuring Archie Bunker’s barking bigotry against the backdrop of his quarrelsome yet loving family. That was a new and shocking dose of reality in a sitcom, but the program I reeeally came to love was the first family-featured reality show The Osbournes (MTV, 2002-2005) starring rock star Ozzy, his wife Sharon and two of their kids — because they reminded me of my own family in so many ways — uh, sans the rock-n-roll drugs, bats, goth crosses and non-housebroken dog pack, that is. What I instantly recognized was their snappy loud-mouthed, high functioning family dynamic.

The phrase “dysfunctional family” is as misunderstood and misused as the word  “karma” by our culture. Webster’s defines dysfunctional it as “not functioning normally or properly,” and Buzzle.com defines it in more psychological and sociological terms: “…A disastrous unit where repeated malfunctioning is the rule.” Yet its misusage by so many if not most people appears to indicate that they think it includes family yelling or the drunk relative at holiday time. While constantly speaking very loudly to each other may signal a mindlessly ingrained poor habit and/or a familial cultural reflection, what I really wonder is: Does a media-pop culture that increasingly abuses the phrase “dysfunctional family” do so from paucity of actual functional role models, fueled by an encouragement of its own judgmental narrow-mindedness? Simply put, does watching families (and couples) fight on TV make us feel superior or at least better about our own situation(s)? Do we emulate in our relationships, and/or pass on what we “learn” from these show to our kids?

Dysfunction Junction

While The Osbournes show featured their wacky antics and animated family communications edited for entertainment value (I loved when their crazy ass high-drama included a regular percussive beat of Beep! over their offensive language), regular viewers could plainly see their obvious love for one another week to week. Heck, even Dr. Phil featured them on his stage and proclaimed them to be a loving and functional clan. How can a family that most of the general public labels as dysfunctional, be concluded as being a responsible, loving and functional family by professional observers, sociologists and doctors alike?

Ouch!: The Narrow-minded “Hug”

If the Osbournes are labeled “functional” maybe our media-pop culture/Ourselves need a new definition of the word dysfunctional. As I see it, “dysfunctional” is simply a term used by some therapists and show producers to heighten and sell drama as a something here needs to be “fixed” product. They’re not the only culprits: our widespread misuse and constant abuse of this word seems to give narrow-minded people (e.g., those feel the need to take their own personal life and standards and force them on everyone else. In a tolerant society, it’s necessary to learn that people who are not exactly like us are not necessarily “dysfunctional”) permission to apply it to new people and circumstances they know little to nothing about, have not dealt with in the past, and tend to be afraid to deal with in the present moving forward. In other words: Prime, USDM(-edia) Approved judgment sells shows, potentially unnecessary therapy(-ies), and goods.

New! and Imploded

Sure, historically there have been plenty of TV families (real and reality) for us to view: the blended Brady Bunch and single-mom Partridge Family were highly rate households alongside Bunker’s colorful nuclear clan, and much more recently, there’s the Kardashians (who I wanted to hate, but to whose genuine sisterhood-embracing antics I find myself often saying, “Right on, chicas!”).

However, now there’s a much more insidious trend emerging on the TV-family line up. If TV programs are meant to imitate or reflect life, what do current reality shows — now regularly starring formerly abused, addicted and/or victimized women, and including conveying sexuality in “survivor” terms — such as Kendra (E!) formerly of the Playboy Mansion, currently of her own reality shows fame (not to mention  the abusive antics of cast members on any of the ‘The Real Housewives’ (fill-in-the-city) series), say about our culture? Are there more of these shows purely for entertainment value and ratings, does this help shed light on formerly closeted issues, and/or is this increasingly a reflection of our culture’s grasp and practice of “relationships” and “family”?

Oh and, honey. This isn’t about simply turning it off or not watching. These shows ah sooow ohn! Everywhere. Your kids and their friends are watching. So…what shows — reality or otherwise — have best reflected your own family experience to you? How do they make you feel? Do you enjoy shows that feature people who seem more “broken” than you feel you and your family to be? If so own it but know: why? Do you feel our culture has become more, less dysfunctional, or stayed about the same, over the past decade?

Images: The Osbournes, MTV. Real Housewives of Atlanta, SlightlySarcastic.net.

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© 2010 Simone da Rosa and PopSmarts™. All rights reserved.


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Forever 21, Always Influencing Pregnant Teens

15 Jul

Forever 21, the hugely popular clothing retailer that sells hip and trendy inexpensive clothing to teens and young women, denies it is making a controversial statement about teen pregnancy by opening Love 21, a maternity shop for young girls. The line is sold currently in the five states with the highest teen pregnancy rates, and soon to open in Nevada, which ranks number one. But this coincidence is not a marketing strategy to target susceptible teens by the influential youth market retailer, its representatives claim.

[I heard this story immediately the day after Levi Johnston and Bristol Palin announced their engagement. I might be extra suspicious about everything teen pregnancy.]

The U.S. has the highest teen pregnancy rates in the world. Young women who get pregnant under the age of 20 tend to drop out of school never to return to finish, and be and remain single parents.

Young girls state that they’re smart and know “it’s not good” to become a teenage parent. Think of yourself at 17. Now imagine a TV camera on you while a reporter asks you what you think of teen pregnancy. Really, Forever 21? A debatable message at best dressed in hip, cheap clothes to impressionable youth, made worse by taking their money to deliver it.

What do you think? Is Forever 21 sanctioning or otherwise encouraging teen pregnancies by targeting maternity clothes for young girls and women? If you have any purchase influence over the girls in your life, will you go or continue to buy from Forever 21?

Image: Advertising Agency: BVK, Milwauukee, USA, Dec.2007

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© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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Marc Jacobs Reta(i)liates [update]

13 Jul

See? Marc Jacobs must’ve seen that good-for-no-one, hideous ad I was complaining about a couple posts ago. Jacobs and his echelon complained that they are misrepresented and generally dissed by desperate and fawning high end retailers in this recession, who slash their prices and are wholesale buzz kills. Seems even luxury line designers need to be understood (my exact complaint of that disturbing yet confusing ad), too. They’re mad as hell and they’re taking it online — click that!, retailers.

Wassat? You don’t care about high end retailers, wouldn’t waste a penny on snooty designers, you say? Just as high-tone luxury car features (think power windows) slowly but surely trickle down to become average price point cars’ expected features, how we and our very culture (read: what reflects us) are influenced and sold by ads and the retailers who package the products, how designers themselves are packaged, product/lifestyle aspiration value assignment made by consumers, are all connected and are the results of the deftest of market manipulation. I’m just sayin’, be conscious.

I feel almost giddy at this cosmic consciousness. It’s like some tech answer to the poor communications and bad advertising-manipulation vibration I started tapping into here, then days later these stories all come up in the news — are like an echo…or underscore. Again: Everything is connected, and even in the most unconscious ways, that connection between us and things run deeply. It’s all very real, ethereal and earthbound at once. Power on, Carnal Spiritualistas! Om.

Read the New York Times article.

Image, Marc Jacobs+Louis Vuitton for Marc Jacobs

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© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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No SALE! Advertiser’s Mixed Message…Confusing

7 Jul

Humor me on this one. This is all about my own confusion, so it may be more obtuse a read for you than I intend. By the end, maybe you can help me.

I recently received from a major retailer, another in a daily conga line of email blasts seeking to separate me from my money. OK I admit it!, I have a newborn baby soft spot for designer bags, but in this economy just staring at images of pretty things I want but don’t need has had a positively soothing effect on my consumer psyche (and not spending money irresponsibly always makes me feel warm and fuzzily kumbaya, if only with my balance sheet and myself). So it’s like a junkie fixing with methadone. But, it works for me. Then, this HORROR! I froze in my tracks like a deer in headlights and stared at this advertisement…but not at the bag for sale.

Are you being serious, high-end-retailer-hawking-Marc-Jacobs ad agency? What exactly is this picture saying? This bag is large and heavy enough to hold all your old weighty emotional junk in your trunk? Fashion Slave Stooped From Shouldering Weight of Designer Guilt? And really, what is with that pseudo-religious imagery supposed to be suggesting? Ever the optimist (not to mention foodie), I hoped against all hope that there was a tube of SPF 100 and a delish sammy in there for that poor girl – but realistically, I doubted there was much more than reams of shape-giving tissue paper — and yet, her burdened stance. Still, I found that I was obsessed with the need for meaning…to make sense of this tragedy. What could be in that bag that was so heavy it was weighing this poor pale girl down, straining her abs, and messing up her hair so? Consumer debt? Anorexia? The burden of carrying a bag and chain that was relatively bigger than her frame on her inevitable way to a chiropractor? This is all hypnotizing me to buy the bag, the MJ lifestyle — how? I found, after years of marketing to others, and my own advertising-to-consumer deep conditioning, that…I wanted to be sold on beauty. Whether the ad agency was or not, I am being quite serious here: I was genuinely surprised by my reaction, my conditioning.

Searching for Meaning in All the Wrong Places

This strange advertising image succeeded hands down by making me: 1) stare at it long and hard. I didn’t Delete the mail immediately (eyeball time every advertiser drools for); 2) it made a dyed-in-the-wool bag maven stop and examine the message (and needs the image was supposed to appeal to) much deeper than I normally would have if it were just a pretty bag (ah ha!, reverse desire psychology, dang it); and 3) it made me actually click to see if the pricing of the bag mirrored a Boho chic, downsizing-for-your-own-good visual message (I was really stretching for meaning here…but not really, given this retailer’s average pricing).

In this down economy where everyone is a bit more cautious of how they spend their hard-earned money, have any extra-creative, out-of-the-box images made you stop and think? What did these ads make you feel, or inspire in you to do? Have you experienced a “reverse expectation” to an image or ad that made you stop and stare at (much less write a column about) it, thinking…thinking… I’m still trying to figure out exactly what emotions this oddball ad tapped into in me – help a sister out.

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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Identity Crisis of a Lifetime (TV)

29 Jun

HOW “REALISTIC” IS THE PORTRAYAL OF WOMEN IN MEDIA?

Comedian/actor Tracy Morgan recently rolled his eyes and pithily called Lifetime Television “Man-bashing TV.” But now — awww! — our little girlie TV network is growing up! Lifetime grew out of her training bra (the notoriously sappy woman-as-victim-cum-redeemer Harlequinesque movies starring faded but still recognizable glamorzillas of evening serials), and is now swinging her Spanx-clad hips to the “realities” of Project Runway and Tori & Dean. The programmers at the Lifetime network are trying to attract a more hip and youthful female viewer — one who likes her designer dresses and the woes of celebrity mommyhood as much as her heroine’s redemption via the stalker’s/rapist’s/killer’s comeuppance in Act 3. Fine.

HAPPY MEDIUM

Why are women — at their “own” network, no less — portrayed as either victims or fluff heads? Are we more acceptable as cartoon characters? I’m all about a happy medium like Drop Dead Diva — a series about a smart, “real-woman” attorney who wakes up in the hospital inhabited/fueled by a recently deceased, body-swapped super model. Sounds eye-rolling, but I actually find that the tribulations of a formerly frumpy, intellegent woman learning to work her inner supermodel cleverly spotlights some real issues. Heavy hitters like Rosie O’Donnell, Paula Abdul, and the Bachelor’s Jake Pavela have made guest appearances, and the show (now in Season 2) co-stars Margeret Cho. Take a look.

FULL-ON GIRL POWER

Meanwhile, in feature film land, Danish filmmaker Niels Arden Oplev recently spoke Charlie Rose (that oasis of intellegent interview shows) about the challenges of making his abuse-victim-as-heroine film The Girl With the Dragon Tattoo (based on the wildly popular Steig Larsson book). He talked about how rewarding it was to see women in the screening audiences hoot and holler in a seeming battle cry of strong identification with the repeatedly abused central female character and her bold, never-ending self-preservation and strength. Oplev said he’d intended to make a Swedish Silence of the Lambs or a La Femme Nikita (two of my all-time feminist faves), and I’d say he succeeded. Other films in this spirit include the original Alien and Long Kiss Goodnight, the identity-crisis allegory starring Geena Davis (founder of the Geena Davis Institute on Gender in Media). Check out these flicks again with fresh eyes — there’s definitely something more to these characters than sheer ass-kicking.

IDENTIFYING INSPIRATION

Despite the fact that my progressive caveman hubster scoffs at such movies as being “unrealistic” (uh, because the James Bond or Mission Impossible films are totally rooted in reality?), I stay inspired, empowered and fresh when I expose myself to films where I know the physical prowess of the heroine is usually just a visual medium’s analogy of her strength of character and mental toughness — which, in my experience of many real women out there, IS realistic! The female intelligence, emotional resilience, wily self-preservation, savvy know-how, and inspiring balancing acts featured in these films are spiritually renewing for me. They tickle my third chakra and remind me to celebrate these qualities within myself, and that I can BE and want more.

Share with me how media portrayals of girls and women make you feel. Have you ever been made to identify with an abuse victim, a fashion slave, a perfectionist mommy, fat and ugly, or some other extreme and unrelalistic caricature? What identifying media or pop culture moments have shaped, changed, or mirrored you, and have stayed with you to this day?

Image: abcpoet

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© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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When Perfectly Good Pussy Is Bad

26 Jun

Here Kitty Kitty

“Dont’ be a pussy” is a sexist statement to my ears, and it’s my generation’s version of today’s school kids calling things that aren’t cool “gay.” I come from a city where calling someone gay is not an automatic insult, plus I’m a writer who thinks common slang is the poetry of human anthropology, so it took this aware smarty pants a painfully long time to hear what these kids were truly saying. I think something similar but different happened to/for me with the anti-pussy dis. “Don’t be a pussy,” I finally realized, was always like nails on a chalkboard to me. But in my urban, P.C.-addled mind, the discomfort this phrase made me feel, instantly defaulted me to over-intellectualizing and trying to rationalize away the anxiety and anger feelings (as in, “Hey!, maybe it’s just my old Catholic imprinting that says this is a sexual word and, you know, that’s what make it (note the use of “it” outside of me) seem so bad”). All that contortion — anything but — accepting that this phrase clearly means being a woman is dreadful, or to be lesser than in our society.

My point is that insidious blandness becomes blind acceptance of language and catch phrases (i.e., marketing taglines; character/movie catchphrases that induce a feeling or sell lifestyle) is common to our existence. We hear something over and over and until we believe, accept or start buying into it. Ubiquitousness numbs, and that is what marketers and politicians count on to sell us stupid crap (including identities and ideas) we don’t need but for “some reason” feel we need to keep up or get on board with…lest we be considered gay.

Let’s get back to being a pussy. In our testosterone culture (even in the movies and shows I most love “The Sopranos,” “Big Lebowski,” “Curb Your Enthusiasm,” et al), calling someone a pussy is a common way to put some poor, usually thoughtful, guy down. [Now even women are being called pussies when they are considered to be weak! When “pussy” is made to be a gender neutral insult, that is the ultimate cultural sterilization of female power.] It’s meant to liken the poor guy to being weak as a woman. Apparently, we’ve been told over and over, it’s the lowest thing you can label a real man. Not only does its throwback ignorance piss me off regularly, but as someone who finds humor in nearly everything, I despise that the phrase usually ends with someone(s) laughing. This is untenable.

I take my power back on this one by speaking up and sharing my view that this is a sexist statement whenever I hear it being used. And that makes me feel a bit more connected to and empowering of my second chakra and I have noticed an opening up (and inner smiling) of my third chakra which is the will and power center.

I’ve firsthand heard men laugh at the notion this is a sexist phrase and pooh-pooh it as a “Get over yourself”-ism. As if someone like me has ever been accused of being overly sensitive. I think…the patronizing is due to…me being…a woman. What do you think? What does this debatably disgraceful and definitely tired phrase mean to you, your daughter, your son?

Beware of cunning linguists.

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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