Tag Archives: Marc Jacobs

Marc Jacobs Reta(i)liates [update]

13 Jul

See? Marc Jacobs must’ve seen that good-for-no-one, hideous ad I was complaining about a couple posts ago. Jacobs and his echelon complained that they are misrepresented and generally dissed by desperate and fawning high end retailers in this recession, who slash their prices and are wholesale buzz kills. Seems even luxury line designers need to be understood (my exact complaint of that disturbing yet confusing ad), too. They’re mad as hell and they’re taking it online — click that!, retailers.

Wassat? You don’t care about high end retailers, wouldn’t waste a penny on snooty designers, you say? Just as high-tone luxury car features (think power windows) slowly but surely trickle down to become average price point cars’ expected features, how we and our very culture (read: what reflects us) are influenced and sold by ads and the retailers who package the products, how designers themselves are packaged, product/lifestyle aspiration value assignment made by consumers, are all connected and are the results of the deftest of market manipulation. I’m just sayin’, be conscious.

I feel almost giddy at this cosmic consciousness. It’s like some tech answer to the poor communications and bad advertising-manipulation vibration I started tapping into here, then days later these stories all come up in the news — are like an echo…or underscore. Again: Everything is connected, and even in the most unconscious ways, that connection between us and things run deeply. It’s all very real, ethereal and earthbound at once. Power on, Carnal Spiritualistas! Om.

Read the New York Times article.

Image, Marc Jacobs+Louis Vuitton for Marc Jacobs

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


Share

No SALE! Advertiser’s Mixed Message…Confusing

7 Jul

Humor me on this one. This is all about my own confusion, so it may be more obtuse a read for you than I intend. By the end, maybe you can help me.

I recently received from a major retailer, another in a daily conga line of email blasts seeking to separate me from my money. OK I admit it!, I have a newborn baby soft spot for designer bags, but in this economy just staring at images of pretty things I want but don’t need has had a positively soothing effect on my consumer psyche (and not spending money irresponsibly always makes me feel warm and fuzzily kumbaya, if only with my balance sheet and myself). So it’s like a junkie fixing with methadone. But, it works for me. Then, this HORROR! I froze in my tracks like a deer in headlights and stared at this advertisement…but not at the bag for sale.

Are you being serious, high-end-retailer-hawking-Marc-Jacobs ad agency? What exactly is this picture saying? This bag is large and heavy enough to hold all your old weighty emotional junk in your trunk? Fashion Slave Stooped From Shouldering Weight of Designer Guilt? And really, what is with that pseudo-religious imagery supposed to be suggesting? Ever the optimist (not to mention foodie), I hoped against all hope that there was a tube of SPF 100 and a delish sammy in there for that poor girl – but realistically, I doubted there was much more than reams of shape-giving tissue paper — and yet, her burdened stance. Still, I found that I was obsessed with the need for meaning…to make sense of this tragedy. What could be in that bag that was so heavy it was weighing this poor pale girl down, straining her abs, and messing up her hair so? Consumer debt? Anorexia? The burden of carrying a bag and chain that was relatively bigger than her frame on her inevitable way to a chiropractor? This is all hypnotizing me to buy the bag, the MJ lifestyle — how? I found, after years of marketing to others, and my own advertising-to-consumer deep conditioning, that…I wanted to be sold on beauty. Whether the ad agency was or not, I am being quite serious here: I was genuinely surprised by my reaction, my conditioning.

Searching for Meaning in All the Wrong Places

This strange advertising image succeeded hands down by making me: 1) stare at it long and hard. I didn’t Delete the mail immediately (eyeball time every advertiser drools for); 2) it made a dyed-in-the-wool bag maven stop and examine the message (and needs the image was supposed to appeal to) much deeper than I normally would have if it were just a pretty bag (ah ha!, reverse desire psychology, dang it); and 3) it made me actually click to see if the pricing of the bag mirrored a Boho chic, downsizing-for-your-own-good visual message (I was really stretching for meaning here…but not really, given this retailer’s average pricing).

In this down economy where everyone is a bit more cautious of how they spend their hard-earned money, have any extra-creative, out-of-the-box images made you stop and think? What did these ads make you feel, or inspire in you to do? Have you experienced a “reverse expectation” to an image or ad that made you stop and stare at (much less write a column about) it, thinking…thinking… I’m still trying to figure out exactly what emotions this oddball ad tapped into in me – help a sister out.

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


Share

Follow

Get every new post delivered to your Inbox.