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GQ Full Of ‘GLEE’: Sexing Up Teens

21 Oct

Oops!, pouty teen girls draped on school lockers did it again. That is, made ya double take with fascinated (or –ingly faux) shock, and then stare blatantly. Parents groups are going bonkers and for the Parents Television Council, GQ’s November photo spread “borders on pedophilia” by sexing up the teen characters (played by Lea Michele and Dianna Argon, both 24, and for which Aragon somewhat ramblingly apologizes) of the hit high school TV show ‘Glee’. A show about an underdog clique. Huh. For those unfamiliar with the show, these images are absolutely not truth in advertising. Furthermore, as if illustrating how conflicted and split our culture’s views of sexuality (and girls, and youth) are, the day after the cover was announced, People’s reader poll was a close shave at 51-49% Yes the photos are too racy.

But all this hoo-ha isn’t as much about a men’s fashion mag (GQ: Look sharp, Live smart) sexualizing female youth (‘Glee’ male co-star Cory Monteith is fully clothed, with his hands on his co-stars’ booties) in a medium readily accessible to impressionable children’s eyes and minds — it’s predominantly a really, really great press stunt to sell more GQ mags at the expense of sexualizing female youth and warping impressionable minds of future loyal readers.

If this was really about borderline pedophilia, where was the outrage over actual teenaged Taylor Lautner’s (confusing because like Michele and Aragon, he’s of age at 18) bemused but non-patronizing profile and spread this summer pimping sartorial porn ($625 button downs and $745 six-pack-hugging T-shirts, and jeans that have such difficulty staying buttoned, apparently the wearer would be wise to lay down on a bed topless to do so)? Ever since I was an impressionable child under the 18-end of GQ’s 18-49 year old demographic, my vague sense of GQ was that it was a men’s fashion magazine with eh-so-what metro sexual (just not labeled that then) if not biblically strongly homoerotic leanings. To both, so what? If I equally vaguely recall feeling that it was cool guys had a mag that told them how to rag fashionably (if a bit staidly back in the day), I do clearly remember semi-gloating that its great looking glossiness would never evoke emotion (precisely because of its staid airs and implied correct rules of dressing) as much as the pervasive women’s pubs that did the same thing (albeit with a lot more pink lipstick) — and isn’t that how we buy something/-one?, via emotional impulse/response?

So is this new fangled trend all the kids are doing now of selling things with sex going to irrevocably warp their minds and provoke the ire of sexist terrorists the world over? I say: probably, because if it ain’t broke… The one thing I’d like to see change is our culture’s attitude that a young girl/woman’s sexuality needs more lamblike protecting than that of our young boys/men’s minds, attitudes, and actual sexuality (Mary Kay Letourneau/Debra Lafave much, anyone?).

How does the GQ sexed up images of styled-as-under-aged girls in an adult men’s magazine make you feel? Will you let your young son or daughter look at it? Why or how is the sexualization of young girls/women worse than that of their male counterparts?  — PopSmarts

Image: Terry Richardson/GQ

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© 2010 Simone da Rosa and PopSmartsZen™. All rights reserved.

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Lady Gaga: Meat Me Half Way

14 Sep

It wasn’t enough she got flack for wearing a bikini made of red meat for a Japanese photo shoot, so Lady Gaga beefed up her costumicktry at the MTV VMA’s receiving her award in a full red meat dress with a steak hat balanced on her marketing brainiac noggin. This animal-lover was furious with the gratuitous display of animal butchery by the megashiny pop star, but still had room to be confused by her speech: “I promised that if I won this award (sniff sniff!), I would announce the name of my new song.” One mystery still unsolved, and now this. We’re supposed to pay homage with an award to be rewarded by her “sneak peaking” her new song’s name that we inevitably will buy and download by the party yacht-full anyway? Lady Gaga makes me stop think and question things, all right.

Image: Vogue Hommes Japan

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (popsmartszen@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. All rights reserved.

Career Counseling: Tragically (Broken) Hip

11 Sep

Now I know it’s easy to spotlight them because they’re so high profile, but aren’t they just reflecting the excesses and idolatry of our culture/our selves? Axl Rose, Whitney Houston, Steven Tyler, rock stars whose sheen are of different denim fades — but who doesn’t know someone (or is themselves) going through a career or life stage change that ain’t so purty as their once more glam daze? What do you do if these are your only skills? Even waify supermodel Kate Moss, 36, has sworn off the jet set hearty partying, “…It’s about time I got myself in order because I’m no longer a little girl. So it’s early to bed and early to rise.” How do normal people, “off-” and “on-stage”, age gracefully in our high health techie (average American life expectancy rate is 78), youth-obsessed culture? I’m not sure but have been thinking about it after seeing some pretty scary (to me) products and books recently released by stars older than my parents. What’s the matter with a culture that doesn’t allow itself to mature with grace? Sound off — thoughts???

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (popsmartszen@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. All rights reserved.

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Rhianna: Influential Siren for Anger Management

8 Sep

Just gonna stand there and watch me burn

Well that’s alright because I like the way it hurts

Just gonna stand there and hear me cry

Well that’s alright because I love the way you lie

I love the way you lie

—Rhianna’s chorus, Love the Way You Lie

No matter what key you sing it in, those are some controversial lyrics. This Eminem and Rhianna ditty also ranks #1 on Billboard’s Hot 100, Rap, and Ringtones lists for the past 10 weeks. Those are the words kids have been listening to on TV, in heavy rotation, and every time their phone Pavlovianly rings for two and-a-half months during their summer break by two of the most popular and controversial music artists around. After Rhianna’s beating by ex-Disney ex- Chris Brown earlier this year, how do you feel about her serenading your kids that she likes how it hurts by her B/F? What about the perennial down and hard-core Eminem’s so-called cleaned up self coming back after a three year hiatus crooning:

Don’t you hear sincerity in my voice when I talk?

Told you this is my fault, look me in the eyeball

Next time I’m pissed, I’ll aim my fist at the drywall

Next time? There won’t be no next time

I apologize, even though I know it’s lies

I’m tired of the games, I just want her back. I know I’m a liar

If she ever tries to fuckin’ leave again,

I’ma tie her to the bed and set this house on fire

I’m just gonna

One mommy of tween girls is disgusted by the abuse of Rhianna’s powerful sway over young girls (and women much older) and says, “These women have not only personal responsibility, but a professional responsibility. I get that Rihanna may not actually have a clue about the effects of what she’s putting out there just by her personal life—patterns of abusive men 1) manager who stole all her money, 2) Chris Brown 3) new boyfriend accused of abusing his last girlfriend—but let’s face it, a song condoning getting hit and threatened by a boyfriend should clearly register with her brain as this is not an ok message to send. You know, that’s why there are laws that you can’t tell people to kill someone or commit violence on the radio or TV. People listen to this info from celebs and think differently about it. Crazy, silly and scary…but true. And let’s be real, Rihanna is no one our girls should be emulating.”

While another friend and mommy of teenaged girls tells me, “Is he rapping it for her or is she singing it for him or vice versa. They both lived it, the day it happened, my girls took Chris Brown off their iPods and he’s never been back. They think she’s watching this happen to her but because she THINKS thier love is so intense, she makes excuses but eventually, she gets burned (not literally) cause she’s only fooling herself. For him, he knows he can lie and she will stay until he can’t live with himself for doing this but won’t live without her, not so far fetched…..sadly. The message is, look what’s happening if you’re on the outside, this is what it looks like, wake up or this can happen.”

I think clearly there is an age and guidance issue at hand — hey!, maybe that old Tipper Gore’s Parental Advisory thing wasn’t sooo far off the mark, despite its (lower case) nazi tendencies. I very much doubt 11-year old PopSmartie pants would have thought this was a pro-violence song, but that would be directly because of the world I live/-ed in. What about those of a malleable age who live in homes with less responsible adult guidance, environments and school cliches where it’s considered “strong” to be abusive, and so many other places where it’s awesome just to have a man…any man?

Hear it watch it and sound off in Comments.

Image: Aftermath Records

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (popsmartszen@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmartsZen™. All rights reserved.

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Smart, Practical Girls

6 Sep

3-2-1…Cue talent! Perennial cutie (I mean that in the very best ways) Drew Barrymore knows how and when to step off and take a Time Out with(-in) her relationship with Justin Long. In fact, the actress and producer of hip chick-power flicks like the ridiculously awesome and made-me-polish-my-wheels ‘Whip It’ , makes and uses her own self-help cards for when they’re just not into each other . Hers say things like, “I love you,” and “Five minutes” — a huge PopSmartsZen cheers to a woman who knows how to make potboiler movies, not relationships.

♣  ♥  ♦

Shopping List: buy a sense of humor, Madonna. Richie Rita, ya can’t afford not to. The material girl is mad she’s known and pointed out on the streets by strangers as The Material Girl. After her 1985 song by the same name (c’mon, Madge!, who didn’t understand it was an ironic commentary of the times and female power?), she’s pissed (and I don’t mean Brit for “drunk”) that people who don’t know her call her by this moniker, suggesting she is materially obsessed. Now, I love a girl after my own heart and I love Madonna — Ms. Ciccone says that while she’s not materialistic, she does love beautiful things — I get that! And thoroughly believe in it. It’s called, sing it with me: embracing the paradox. — PopSmarts

Image: Sire Records distributed by Warner Brothers or Madonna herself — not PopSmarts who’s just connecting dots visually here. But here’s the latest on worth of a name for the MG.

♣  ♥  ♦

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (popsmartszen@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. All rights reserved.

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Bikini Cover Reveals…Issues

28 Jul

We all know that media dictates and culture accepts what “good” body image is.  These mere words are enough to set teeth grinding at best, and create food issues in girls at worst. In the interest of transparency, I’m letting you know I’m a size 0 but one that is both naturally athletic (read: healthy) and because I’m short — yet another media “negative” body image, but one I embrace in my usual Snap!-like way, and thereby escaped having issues with. So why am I writing this?

Sadly, this makes me some kind of sociological anomaly. Because I was (unfortunately rare) mostly unaffected by negative body image, the first time I remember connecting the dots of how powerful media images were to girls’ body image and what “sex sells” really meant in relation to same, wasn’t until I was 14. (Today studies show 60% of 11 year olds have started dieting.) My BFF that semester was the sensitive, over-looked and majorly-family-transiting Julie who had once described herself in freshman English as a big boned girl. The latest issue of Cosmopolitan, our then-fave mag — which back in the day productively focused on NY Times Best Sellers about psychology and building careers than today’s What 6 Things He Wants in Bed articles — had just hit our mailboxes. She called me to lament in deep detail how she’d pored over the bikini cover girl for about four hours straight, “I’ve been staring and staring, and going over that thing with a fine tooth comb,” she said. This amazed me, so I cradled the phone with my shoulder and casually flipped over my copy to see what the heck was the big deal to her. The pretty cover girl in the silver bikini (cool!) with her slicked back hair looked totally “normal” to my eyes. The only thing remarkable about that cover for me was that she had goosebumps on her upper thighs, and was glistening like she’d gotten out of the pool about a minute earlier without a towel handy. I vividly remember naively wondering if that imperfection was a mistake on their usually ideal covers. Julie continued, “She’s too perfect. I hate her. I’ll call you back, I’m still checking it out. I’ll let you know if I find anything wrong with her…”

The Eyes Have It

I have always been very visual. Mine and my brother’s childhoods/adolescences climbed securely on a solid mountain of drawing paper our (once-) art teacher dad brought home daily. I was endlessly fascinated with the art direction of Cosmo’s covers — it’s monthly color palette, and coordination of text to accessory styling helped shape my sense of space and taste. To my eyes, this issue Julie was so negatively consumed with, was a heavenly union of cool to icy blues, silver and a hint of white. It made the model’s coppery skin and even her (obviously a mistake!) damp gooseflesh all pop. It was beautiful! I hoped to create anything that amazing. But sadly, in this pre-Photoshop airbrushing era, Julie could only see (and perceive) an impossible perfection that she would never attain. And hate herself for it.

Later that weekend, my family visited our relatives in the south bay. My cousin M. had obviously become obsessed by this cover girl image. He asked if I was done with the magazine yet, and if so maybe I could let “them” borrow it. Ew.

It was our disparate reactions to the same single image that finally hit me how deeply even recognized-as-airbrushed “perfection” sold: magazines, consumer and lifestyle ideals (damn!, I coveted that cool ass silver bikini), boys’ their idealized impressions of feminine sexual desirability, and (directly connected) too many girls’ suggestions/concepts/sense that their own amazing and healthy bodies are…failures. At 14, I just didn’t know what to do with all that information.

Today as an adult, when I feel hypnotized or taken over by a picture in a magazine, or lifestyle promise of some ad, I stop and meditate on the image per se. I allow myself to recognize and really feel its powerful sway over me. Usually I am able to let the most trendy or frivolous things go as false, unimportant or not fully of me — on the rarer occasions when I still can’t stop obsessing, I just keep the image around and in plain view, so it loses its immediate gratification, lustful importance, its lock on my attention. This immersion therapy-mediation may sound odd but I am attempting to release the power of the thing, while trying to feel, connect with better feed the actual need it represents in me.

Back to the Future

But what would adult me say to the insecure adolescent Julie today? I would tell her to just stop staring at and unconsciously allowing herself to become seduced by that magazine cover! I want to let Julie know now (and we are in touch) that my own mom had much empathy for her life transitions when we were 14. Deeply importantly, she was wrapped in a mother’s wish for her to experience more unconditional love and self-acknowledgment so that she wouldn’t feel she had to seek these things outside of herself only. Adult me could only add to that brilliance that she was loveable, acceptable and perfect just the way she was.

What images have shaped the way you look at and judge your own body, defined what you sexually lust after, or want to buy or emulate/become? What can you say to the young, impressionable Julies in your life to help them see their own beauty in the face of relentless idealized cultural images?

Image: Hearst Publications

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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Forever 21, Always Influencing Pregnant Teens

15 Jul

Forever 21, the hugely popular clothing retailer that sells hip and trendy inexpensive clothing to teens and young women, denies it is making a controversial statement about teen pregnancy by opening Love 21, a maternity shop for young girls. The line is sold currently in the five states with the highest teen pregnancy rates, and soon to open in Nevada, which ranks number one. But this coincidence is not a marketing strategy to target susceptible teens by the influential youth market retailer, its representatives claim.

[I heard this story immediately the day after Levi Johnston and Bristol Palin announced their engagement. I might be extra suspicious about everything teen pregnancy.]

The U.S. has the highest teen pregnancy rates in the world. Young women who get pregnant under the age of 20 tend to drop out of school never to return to finish, and be and remain single parents.

Young girls state that they’re smart and know “it’s not good” to become a teenage parent. Think of yourself at 17. Now imagine a TV camera on you while a reporter asks you what you think of teen pregnancy. Really, Forever 21? A debatable message at best dressed in hip, cheap clothes to impressionable youth, made worse by taking their money to deliver it.

What do you think? Is Forever 21 sanctioning or otherwise encouraging teen pregnancies by targeting maternity clothes for young girls and women? If you have any purchase influence over the girls in your life, will you go or continue to buy from Forever 21?

Image: Advertising Agency: BVK, Milwauukee, USA, Dec.2007

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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Marc Jacobs Reta(i)liates [update]

13 Jul

See? Marc Jacobs must’ve seen that good-for-no-one, hideous ad I was complaining about a couple posts ago. Jacobs and his echelon complained that they are misrepresented and generally dissed by desperate and fawning high end retailers in this recession, who slash their prices and are wholesale buzz kills. Seems even luxury line designers need to be understood (my exact complaint of that disturbing yet confusing ad), too. They’re mad as hell and they’re taking it online — click that!, retailers.

Wassat? You don’t care about high end retailers, wouldn’t waste a penny on snooty designers, you say? Just as high-tone luxury car features (think power windows) slowly but surely trickle down to become average price point cars’ expected features, how we and our very culture (read: what reflects us) are influenced and sold by ads and the retailers who package the products, how designers themselves are packaged, product/lifestyle aspiration value assignment made by consumers, are all connected and are the results of the deftest of market manipulation. I’m just sayin’, be conscious.

I feel almost giddy at this cosmic consciousness. It’s like some tech answer to the poor communications and bad advertising-manipulation vibration I started tapping into here, then days later these stories all come up in the news — are like an echo…or underscore. Again: Everything is connected, and even in the most unconscious ways, that connection between us and things run deeply. It’s all very real, ethereal and earthbound at once. Power on, Carnal Spiritualistas! Om.

Read the New York Times article.

Image, Marc Jacobs+Louis Vuitton for Marc Jacobs

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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High Tech Low Connection (updated)

10 Jul

Do cell phones, texts, emails and socials in fact facilitate communications, or are they the ruination of real relationships? From even the analog Halcyon Days on, I was known as Gadget Girl to my friends. But as much as I adore my gadgets and technology, does constant tech babbling make us more or actually less connected to each other?

I’ve seen the arc, having worked for years heavily with tech clients, including the giants whose products and services we all use ubiquitously daily. First there was the “digital divide” controversy that gave way (or at least media time) to the truncated and face-to-face disconnection of emailing, to concerns that our hyper texting children’s endangered development including poor spelling and socializing/-ation/skills, and finally to our current social networking phenomenon. In its short six-year existence, Facebook has changed the face of everything from job-hunting to high school reunions. But…are we really “friends”?

While this sort of tech feels like an extended appendage one can’t live without for people like me, are our communications improving and clearer — faster and more efficient, yes but — is our eternal search for human connection enhanced, meaningful and fully understood, appreciated as intended?

Right on cue, relationship deepening companies like Microsoft are rolling out the Kin a device specifically for the social networking set to meet up, tweet and fo twizzle with people in their “circle” on the go, and San Francisco start-up, DailyBooth.com, allows 6 million users to leverage “a picture is worth 1000 words” adage and communicate forgoing words all together. Picture this: I’m chanting, “Just because we have the technology, doesn’t mean we’re qualified to use it. Om.”

While (and although) those who know me in RL (I feel safe to report they tell me) consider me snarkily funny, quick witted and utilitarianly clever, and I have developed relationships for literally thousands of clients and friends, have stable personal interactions, online I have experienced: being abruptly schooled and Un-Friended on Facebook, asked to repeat myself in email and a 7th circle of hell loop until even I didn’t understand what I meant anymore, and Denied! by a PR outlet for actually writing too clearly, which  ironically managed to tip my piece over to not complying with their submission rules. I can’t recall experiencing anywhere near this level of misunderstanding and frustration in my RL communications as an adult!

At times like these, all I can do is pray to the Tech Gods to help me accept the things I cannot change, courage to change the things I can, and the wisdom to know when to Shut Down (and yet…stay open). I positively tingle with feeling that all seven of my chakras are pinged and involved in such tech comms bombs and mos def due for an upgrade — there must be a Clarity v.5.0 app for that.

Has technology helped or hindered your communications, deepened or made your relationships shallower? How do you make the most of your communication devices, online communication time, what’s your favorite messaging delivery system? Is it a different experience for you versus the kids in your life?

7.14 UPDATE: Great addition needed to share, ‘Women Feel Need to Always “Be On”‘. Also, ‘The First Thing Young Women Do When They Wake Up: Check Facebook’.

Image: Gurumustuk Singh

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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No SALE! Advertiser’s Mixed Message…Confusing

7 Jul

Humor me on this one. This is all about my own confusion, so it may be more obtuse a read for you than I intend. By the end, maybe you can help me.

I recently received from a major retailer, another in a daily conga line of email blasts seeking to separate me from my money. OK I admit it!, I have a newborn baby soft spot for designer bags, but in this economy just staring at images of pretty things I want but don’t need has had a positively soothing effect on my consumer psyche (and not spending money irresponsibly always makes me feel warm and fuzzily kumbaya, if only with my balance sheet and myself). So it’s like a junkie fixing with methadone. But, it works for me. Then, this HORROR! I froze in my tracks like a deer in headlights and stared at this advertisement…but not at the bag for sale.

Are you being serious, high-end-retailer-hawking-Marc-Jacobs ad agency? What exactly is this picture saying? This bag is large and heavy enough to hold all your old weighty emotional junk in your trunk? Fashion Slave Stooped From Shouldering Weight of Designer Guilt? And really, what is with that pseudo-religious imagery supposed to be suggesting? Ever the optimist (not to mention foodie), I hoped against all hope that there was a tube of SPF 100 and a delish sammy in there for that poor girl – but realistically, I doubted there was much more than reams of shape-giving tissue paper — and yet, her burdened stance. Still, I found that I was obsessed with the need for meaning…to make sense of this tragedy. What could be in that bag that was so heavy it was weighing this poor pale girl down, straining her abs, and messing up her hair so? Consumer debt? Anorexia? The burden of carrying a bag and chain that was relatively bigger than her frame on her inevitable way to a chiropractor? This is all hypnotizing me to buy the bag, the MJ lifestyle — how? I found, after years of marketing to others, and my own advertising-to-consumer deep conditioning, that…I wanted to be sold on beauty. Whether the ad agency was or not, I am being quite serious here: I was genuinely surprised by my reaction, my conditioning.

Searching for Meaning in All the Wrong Places

This strange advertising image succeeded hands down by making me: 1) stare at it long and hard. I didn’t Delete the mail immediately (eyeball time every advertiser drools for); 2) it made a dyed-in-the-wool bag maven stop and examine the message (and needs the image was supposed to appeal to) much deeper than I normally would have if it were just a pretty bag (ah ha!, reverse desire psychology, dang it); and 3) it made me actually click to see if the pricing of the bag mirrored a Boho chic, downsizing-for-your-own-good visual message (I was really stretching for meaning here…but not really, given this retailer’s average pricing).

In this down economy where everyone is a bit more cautious of how they spend their hard-earned money, have any extra-creative, out-of-the-box images made you stop and think? What did these ads make you feel, or inspire in you to do? Have you experienced a “reverse expectation” to an image or ad that made you stop and stare at (much less write a column about) it, thinking…thinking… I’m still trying to figure out exactly what emotions this oddball ad tapped into in me – help a sister out.

SITE IMAGE NOTICE: The images used on this website are believed to be public domain. If you feel any of these images or videos are violating your copyright, please contact (simone.popsmarts@gmail.com) and we will remove them as soon as possible.

© 2010 Simone da Rosa and PopSmarts™. No materials may be used without expressed written permission.


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